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PERSONAL PRESENTATION SKILLS
Whether you're speaking to a small staff meeting, a larger department and/or company meeting, a prospective customer, a financial analyst meeting, or in front of the media in a crisis, as a company spokesperson on its website, in a company television commercial – you'll need to use Personal Presentation Skills!
To Deliver a Dynamic, Convincing Presentation, you must be
- Self Assured — Confident, Poised
- Organized — Thoroughly Prepared, Rehearsed
- Relaxed — Natural, More Energy
- Convincing — Gain Greater Audience Commitment
- In Control — from Beginning to End
Good Presenters...
- Differentiate the Audience and Approach: New Business Ventures, New Business Development (sales/marketing or operations focused), Strategic Planning, New Products/Services (hi-def, wireless, video-on-demand), Executive Teams, Boards, etc.
- Survey the Venue (backdrop colors vs. clothes, electrical cords, entrance and exit paths, a/v equipment, etc.)
- Wear "Dress Blues"
- Get Into the Audience's Shoes & Speak to that Level
- Develop a Style: Podium vs. "Working the Room" – Overcoming the Podium Wall
- Use Prompting Methods that "Fit" (script vs. 3X5 cards vs. teleprompter)
- Deal with Nerves and "Cotton Mouth"
- Delete the "Ums," "Uhs" & "Okays"
- Make Eye Contact
- Use "The Name Game"
- Exude Energy & Freshness – Use the "Body Arc"
- Use Vocal Variation
- Use Pauses – Strategically (water, breathing)
- Use Short Sentences
- Don't Move on Punch Lines
- Answer Questions – Politically (avoid negativity, the "I think" types, horn blowers, etc.)
- Don't Use "Crutches" (visual aids, etc.) Instead of Content
- Rehearse, Rehearse, Rehearse
Good Presentations...
- Use the KISS Principle – Clarify the Message
- Do NOT Impart TOO Much Information
- Focus on "The Introduction" (by the presenter, or other)
- Have a Carefully Planned "Opening" – Use of Humor, Startling Statistics, Other Attention-Getting Devices
- Use a "Hook" in the First Two Minutes
- Carefully Build the Content of the First Two Minutes
- Develop the Message Logically: Three Distinct Parts
- Personalize for the Audience – Use of "You" & "We"
- Use a Very Specific "Benefits Overlay"
- Use the Senses (sight, sound, touch)
- Have Built-In Signposts (how am I doing?)
- Use the Close/Wrap-Up as a "Call to Action"
- Use Humor at the End
- Use Visual Aids – Handouts, Acetates, PowerPoint®, Video/Audio (each has particular benefits for specific venues)
- And More!
A New World of presentation media is emerging. Presenters must be comfortable with Tele-Conferencing/Video-Conferencing, as well as Satellite and Internet-Based (with interactive Q&A, slides and closed captioning) presentation technology.
Call TTG Consultants today, and experience how our expert Presentation Skills trainers can dramatically improve the way you deliver your message!
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